Looks like Skittles just found their new spokesman. The Rainbow candy got a free primetime appearance on television Thursday when the NFL matchup between the Philadelphia Eagles and Seattle Seahawks featured this odd moment.
Apparently, Marshawn “Beast Mode” Lynch likes his Skittles. His mom gives him a bag before the game to munch on as a reward for scoring a TD.
Think of it as a sugary Pavlovian experience.
Hey, whatever works. Some players need illegal drugs or performance enhancing substances to compete.
Turns out that the real trick is a bag of rainbows. That might give Brian Cushing something to try next season to avoid suspension.
LOL…epic sponsorship coming.