If the Super Bowl proves one thing it’s that you don’t have to have a viable company to have a successful Super Bowl Commercial. Just pony up the cash and you’re good.
One such company was called EDS. No one at the time knew what that company did and know still does to this day. It doesn’t matter because the unknown company that had no reason to make a Super Bowl ad make one of the best ever.
A few years back the epic “Cat Wrangling” commercial appeared. And it was awesome. Cats are wrangled like cattle across the plains,…. just like they should be.
No one knew what it did? Well if you lived in the middle of no where and weren’t in the computer industry then you had no idea what they did. EDS has been around since ’64 or so.
EDS was a major player in data processing since 1962. In 2008, hp purchased them for $13.9 billion.
EDS was founded by Ross Perot. It’s where he made his billions.
Just because you are uninformed doesn’t mean everyone is.
I remember that commercial and I do remember no one in room ever hearing of that company. They remember the commercial though…funny