What’s the best way to get attention on the Internet?  How about appealing to those that make it run.

A flurry of new Old Spice videos have appeared which means for the next 2 weeks sites like Facebook, Digg, Twitter, and Reddit will be burned out as individuals submit the various videos over and over. It fun now but I sense a bit of overkill as these sites will be jammed with different Old Spice videos.

Be prepared for a month of “Top 10 Old Spice Responses” and similar posts from around the blog-sphere. Old Spice has provided enough content to keep the Internet busy for a few months.

It may sound like exaggeration but right now there are 118 videos in the Old Spice YouTube stream and they keep coming. The videos range in response to comments from regular people on Twitter and YouTube to celebrities like Alyssa Milano and Apolo Ohno.

The smartest videos are picking out big names on networks like Digg or Reddit and singling them out. Kevin Rose, one of the brains behind Digg, gets a personal video to tell him to get well soon after the Old Spice man found out Rose was sick.

That video popped on DIGG with over 3600 votes in less then 12 hours. Brilliant marketing.

Other celebrity sites called out include Perez Hilton, the Huffington Post, Gizmodo and any major celebrity with a Twitter account.

The Old Spice guy even gives a shout out to the talented actor Isaiah Mustafa and urges him to keep doing what he does best. Very nice.

Not sure who that actor is? Time for a Google check.


Re: @Isaiahmustafa


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