It looks like the studio executives of the band OK Go listened to the recent rant by member Damian Kulash, Jr. about how the studio disabling YouTube embedding of their videos is killing the band. Well, we’re not sure what agreement the band and label came to as the old video is still disabled. The new video is not.
By disabling the videos, Kulash argued that their livelihood is being threatened. He is right.
Most bloggers, ourselves included, do not make it a habit of talking about or promoting videos that we can’t embed. It’s silly. Putting up a “Embedding disabled by request” is the online equivalent of a middle finger. And when you’re talking about a band like OK Go you’re talking about a band that was created by Internet Buzz.
Of course we’re talking about the record labels here. They’re the ones who sue dead people and children for piracy issues so you know you’re not dealing with the brightest of the bunch.
On that note, the latest video for OK Go’s “This Too Shall Pass” is being embedded on the Internet tubes and such so let’s talk about it! It’s a kick-ass video and you need to put down whatever you were doing and watch it.
There. Was that so difficult EMI Records?
The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs ( http://syynlabs.com/ ) over the course of several months



