Dave and Thomas Daily Timekillers

MTV growing up for many people like us meant the spot to catch music videos and news. Over the years they have transitioned from a music hub into a teenager reality show television channel.

It comes to no surprise that MTV has officially taken off the term “Music Television” from their logo and branding.

Music is just not really part of their programming anymore.  Aside from a few awards shows, their lineup is full of original programming for the most part.

Somewhere, Martha Quinn is shedding a tear….

But a difference there is. For the first time in the network’s 29-year history, MTV has decided to give the channel’s iconic logo a face-lift.

“The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos said. Indeed, The Wrap called it “a minor change with major symbolism,” while The Hollywood Reporter wrote having “music television” in the old logo was “a constant reminder that MTV was branding itself one way, programming itself another.” [source L.A. Times]