I scream, You scream, Gay Dudes scream for Ice Cream!
Popular Ben and Jerry have renamed their “Chubby Hubby” ice cream in honor of their home state of Vermont legalizing homosexual marriage. The new name, “Hubby Hubby,” will not actually appear in store since it takes over a year to repackage a product and get it on shelves.
“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love – and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.
The move is mostly symbolic, as Burlington-based Ben & Jerry’s isn’t changing labels on “Chubby Hubby” pints sold in stores.
Spokesman Sean Greenwood said revising product labels takes 18 months, although he said Ben & Jerry’s hasn’t ruled out retailing “Hubby Hubby” in the future.
