The never-before-seen footage of the singer’s 1984 Pepsi commercial accident that many insiders say kick started the King of Pop-Culture’s addiction to pain pills. The clip from US Weekly shows one take where the pyrotechnics exploded as planned — after Jackson descended the stairs and began performing with his brothers. On the sixth take, though, things went horribly wrong: The fireworks erupted too early, igniting Jackson’s head in flames. Jackson is at first unaware he’s on fire, and continues dancing.