BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes to car luxury sales: California. [source]
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http://www.autoblog.com/photos/audi-vs-bmw-billboards/1497465/
Think again.
Indeed: It’s always funny when someone has SUCH a great idea (”Your move, BMW”) that they are understandably blinded by its glow — and don’t foresee THE cool response. Like many great ideas, this response seems inevitable in hindsight.